Bring users together
SNPUA connects adult snus and nicotine pouch users who want their experiences represented in the debate about reducing smoking prevalence.
Snus & Nicotine Pouch Users Alliance
A voice for adult oral nicotine users in the UK
SNPUA brings together adult snus and nicotine pouch users across the UK to raise the voice of the community and shape the public debate.
Get involved
200,000Estimated number of snus and nicotine pouch users in the UK
2018Year SNPUA was founded by users and harm reduction advocates
UK-wideCommunity voice for adult oral nicotine users
Why this matters
Adult consumers should be heard in nicotine policy
Public debate about nicotine often happens without the people most affected by it. SNPUA exists so adult snus and nicotine pouch users can explain what these products mean to them, why accurate information matters, and how policy choices affect real people.
The alliance supports proportionate regulation that protects young people while recognising the difference between smoking and smoke-free oral nicotine products.
What we do
Public information, lived experience, and consumer advocacy
Inform the debate
The alliance promotes accurate product language, source-backed public information, and personal stories from adult consumers.
Support action
Members can stay informed about consultations, campaigns, MP contact opportunities, and other ways to support the cause.
Start here
Learn the basics, then choose how to help
These pages give visitors a clear path from product information to consumer action.
About Snus
Understand tobacco snus, the UK legal context, and why Sweden is part of the debate.
Read about snusAbout Pouches
Learn how white nicotine pouches differ from tobacco snus and cigarettes.
Read about pouchesMessage Your MP
Find your MP by postcode and adapt a suggested message in your own words.
Use the toolTake part
Stand up and be counted
Sign up for campaign updates, consultation alerts, and opportunities to support adult oral nicotine users.